Digital marketing is a thrilling profession to be a part of. This high-growing area is a terrific alternative for motivated individuals eager to make their mark, with an incredible 150,000 digital employment expected by 2021 and a yearly growth rate of 9%.
However, before you start a career in this industry, you need to conduct your homework to identify a specialty within digital marketing that you can excel at, as digital marketing is a very large field in which it’s easy to become lost.
But where do you even begin?
That is, after all, why we are here. We’ve figured out exactly what marketing abilities people will need in 2021 to be successful in their careers.
Here are eight digital marketing talents you’ll need to master in 2021 if you want to advance in your digital marketing career.
1. Examine the data
According to studies, analytics experience is cited as a needed and essential skillset in 13 percent of digital marketing businesses’ job descriptions. To become a valuable digital marketer, you must not only implement inbound and outbound digital strategies but also assess them on a regular basis and apply the results to improve.
When it comes to data analysis, you don’t have to be insane, but you do need to know more than the basics. You want to have an understanding that incorporates the following information:
- What kind of traffic do you get?
- What’s the source of this?
- What is the conversion rate of your website?
- What is your return on investment?
- Is there a point when your funnel stops?
- Only by being able to read, understand, and respond to these questions will you be able to progress.
Because if you can reach millions of people and keep them interested, traffic, conversions, leads, and sales will all be lot easier to come by.
This high-level understanding is what will assist you maximize the traffic you’re getting and ensure your business or career’s long-term success.
2. E-mail Promotion
The process of sending emails to a list of email contacts with the purpose of creating a relationship with prospects and customers is known as email marketing. Several systems have made creating and sending emails quite simple.
Email marketing used to be straightforward. It’s all about specialty targeting these days, as well as studying bounce rates, open rates, and conversion rates. The effectiveness of email marketing as a marketing technique is frequently underestimated.
Though social media is fantastic for brand exposure, a company’s most committed customers and prospects will prefer to keep in touch through mail.
The majority of a company’s top-performing marketing initiatives and sales originate from its email list.
Sending out regular communication isn’t all that email marketing entails. You must be able to optimize an email by developing a convincing approach, fine-tuning content based on what works best, and constantly testing. Finding and developing the best strategies to increase distribution lists and use email to nurture and create new chances is critical.
3. Use of social media for marketing
Social media is the new normal, and it’s where marketing businesses are now focusing their efforts. With the majority of the world’s population using one or more social media platforms, marketers can more easily target their audience. Though it appears to be simple, social media marketing is actually quite complicated when it comes to comprehending the various networks and social media marketing tools that marketers may use to maximize their efforts, including automation.
It’s critical for digital marketers to figure out how to have a strong social media presence in order to strengthen their brands and achieve their long-term marketing objectives.
The demand for highly talented social media marketers has never been higher as social media platforms continue to expand with new channels, strategies, tools, and trends. Roles in social media have just been named one of CNN’s top 100 occupations based on development potential.
Whether a company uses social media as an organic distribution channel or as a paid acquisition channel, the skills required to succeed in this industry are always changing.
Expertise in assessing performance data, establishing flexible plans based on insights, and making data-driven decisions are increasingly required talents for a successful social media marketer.
The following are some of the tools that can help you with social media marketing:
Buffer, Later, Hootsuite, Falcon.io, Tailwind, Facebook creator studio, Facebook Business Manager & Ads Manager, Buzzsumo, Canva, and many others are just a few of the tools available.
4. Content Promotion
Email, social media, and SEO marketing strategies will be rendered meaningless unless they are accompanied by great writing talents. Marketers that can effortlessly transition from writing press releases to social media posts, emails, website text, and proposals are always in demand.
Approximately 60% of marketers consider content marketing to be critical to their marketing strategy. You’ve probably heard the phrase “content is king,” and in 2021, that concept stays true.
The basis of every digital marketing discipline is good writing.
Quality content-marketing boosts audience engagement, lead generation, social media traction, and site authority, to name a few benefits.
Customers increasingly want to know the backstory and objective of the brands they are considering before deciding whether or not to patronize them. By establishing a brand narrative and sharing it through the appropriate media, quality content marketers may accomplish this.
5. Search Engine Optimization/Marketing
This coin has two sides to it. SEM (search engine marketing) or SEO (search engine optimization). SEM is a commercial service, whereas SEO is free. Both are necessary for any business to prosper, which is why you should learn this talent. Companies are constantly on the search for SEO and SEM experts.
It takes a long time to establish earned authority in order to rank well in search engines, and there is no quick fix. However, it should not be overlooked because, over time, SEM/SEO will drive the majority of traffic. To be honest, years of content production and consistent effective techniques are required.
It is vital to have SEO abilities, as well as knowledge of server-side settings, sitemaps, and server response codes, to offer yourself an advantage while vying for a high-paying digital marketing position.
Knowing how to use SEO tools, such as SEMRush, Moz, and other SEO tools, to discover customer search behaviors and the competitive environment, is always a bonus.
6. Mobile Promotion
Mobile marketing is a multi-channel, digital marketing strategy that allows advertisers and marketers to target their customers via websites, MMS, SMS, email, social media, and apps on mobile smartphones and tablets.
Marketers could not have predicted the sudden expansion of mobile phones and the rise of the smartphone. A number of firms have websites up and running, but they are not mobile-friendly, making it difficult for users to access them. As a result, they lose customers.
Almost anything that could previously only be done on a desktop computer can now be done successfully on a mobile device. Furthermore, consumer behavior has shifted to mobile. They spend the majority of their time on their phones.
Most businesses are looking for somebody with this marketing talent. The demand for mobile marketing is increasing. As a result, it is a valuable talent to learn.
Learning mobile marketing can be difficult, but once you’ve mastered it, you’ll be able to stand out from the crowd.
7. Make use of video marketing
The goal of video marketing is to create relevant and valuable content in the form of videos for platforms such as YouTube, Facebook, and Instagram.
If a picture is worth a thousand words, you can imagine how much a valuable film is worth.
Content that is both creative and valuable is always rewarded in the online world. The ultimate goal of video marketing is to develop motion content that will increase consumer interaction and provide customers a positive brand experience. And video marketing is now far more affordable and simple to create than it has ever been.
If you want to raise brand awareness, you need to use visual marketing. Video helps you break through the noise and surplus of content that is flooding the internet by adding an extra layer to your marketing channels.
Adding a video to a website, in particular, can greatly increase traffic and help it rank higher on search engine results pages (SERPS). When you incorporate video marketing into your digital marketing strategy, it boosts your results.
Acquiring this talent is also crucial and can provide you with an advantage; it may not be as sought after as SEO or data analytics, but it will get you in the door.
8. Web Development and Design
You don’t have to be a programming genius to work in digital marketing, but having a basic understanding of HTML, PHP, CSS, and other coding languages is a must-have talent. The design of a website, according to 48% of respondents, is the most important aspect in determining a company’s legitimacy.
You can make modifications to a website’s front and backend without hiring a dedicated web developer if you have design and development expertise.
A good asset is someone who knows the technical side of websites as well as the relevance of user experience (UX). Customers will rate your brand in 2021 based on the quality of your website, and first impressions are difficult to change. So, if you take the time to learn this talent, it may be useful. Another benefit is that it integrates well with SEM/SEO; if you know web design, learning SEM/SEO will be a breeze, and if you go even further and add data analytics to it, you will become an invaluable member of any firm. As a result, you obtain two or three skills for the cost of one.
So there you have it: the eight digital marketing talents you should learn in 2021.
Digital marketing technical abilities are regularly updated as new trends and marketing tools emerge in the marketplace. Every digital marketer must learn from the professionals and continue to experiment with new techniques.
As the business sector becomes increasingly connected with online marketing tools, 2021 is a terrific moment to learn and excel if you’re part of a marketing team or a digital marketing manager.
While it may appear daunting at first, especially if you are new to digital marketing, the good news is that there is a wealth of material available to assist you in your learning.