How to Find a Web Designer You Can Be Happy With
If you’re reading this, then you’ve probably already decided that the most important step in building a successful online business is having a website. And if you’re going to have a website, it makes sense to put some thought into who is going to design it for you. A good web designer can help turn an ordinary-looking site into an attractive and professional one. A bad designer, on the other hand, can make your site look unprofessional, which means customers won’t take it seriously and will be less likely to buy anything from you. Just how do you find that perfect web designer? Here are some tips:
Ask for referrals.
When you’re looking for a designer, ask for referrals. This will help you find someone who fits your needs and is comfortable with their work.
In the beginning, you may want to ask people who have been in your shoes before—people who understand what it’s like to be a small business owner and run their own show. These are people that can give you great advice on things like marketing strategies and how to grow your business online.
Later on, when it comes time to start working with designers, get referrals from past clients of the person or company that does most of the designing for them (if not all). If they’re good at what they do, then other people will have used them as well! It’s always nice when a friend tells another friend about something great like this… so why not make use of those connections already out there?
If you want a great designer, don’t be cheap.
A great website is the product of a well-designed concept, not a cheap design. The truth is that you get what you pay for and it’s often cheaper to wait until you can afford the best than hire someone who is not going to do what’s needed in this area. It’s like buying food at a restaurant: if you want good quality food (which costs more), then don’t go to an eatery where customers are sitting on plastic chairs with paper plates and plastic utensils; or worse yet—go there but expect them to serve something amazing! If your business has been successful and has grown into something bigger than yourself, then why should it be treated differently? You wouldn’t buy an expensive car only to have it towed behind another vehicle because the tow truck crew didn’t have enough room in their cab; likewise, hiring cheap web designers may result in having your site pulled along by another designer later down the road because they didn’t have room anymore (like when they can no longer take on new clients).
Get a sense of their design skills and communication skills.
The first thing you should do is get a sense of their design skills. Design skills are more important than communication skills, because if they don’t have good design skills, they won’t be able to communicate well. For example, if a web designer can’t understand how to create a simple layout or use the right fonts for your website’s content, then he won’t be able to communicate with you effectively about what he needs from you in order to create great designs.
On the other hand, if you have good communication skills and want someone who doesn’t have much experience designing websites yet but has an eye for color and layout — that’s okay! Most web designers learn by doing (and helping others), so having someone like this on your team can be really valuable as they build up their portfolio.
The key here is not only understanding whether or not someone has good design or communication skills; it’s also determining how those skills can help improve your business goals over time through collaboration with this person.
Find out if they understand sales funnels.
When it comes to web page design, there are a lot of different types of sales funnels. The best web designers will understand the difference between lead generation funnels and sales funnels, as well as marketing funnels. You want a designer who can help your business grow by taking the time to understand these concepts and how they apply to your company’s needs.
Hire someone who makes your life easier, not harder.
Hire someone who makes your life easier, not harder.
Think about the last time you hired an employee and how long it took to find him or her. Now imagine if that process took twice as long because the person you ultimately hired had some sort of personality traits that made him or her difficult to work with. Or worse yet, imagine if he or she didn’t know what they were doing! Do you want to spend all your time dealing with this person? No way. You’ll be too busy running around trying to fix things while they’re messing up everything in sight—and complaining the whole time about how hard their job is because of YOU!
This is why it’s so important that you hire a web designer who not only knows what he or she is doing (or at least knows HOW TO LEARN), but also can make your life easier by making sure any problems get solved efficiently and effectively before they become full-blown crises that require emergency attention at 2 AM on a Saturday morning (spoiler alert: no one likes working on emergency projects).
Don’t hire someone who doesn’t care about your success.
The first step in finding a web designer is to do your research. A good starting point is to look at their portfolio and see what kind of work they’ve done for other clients. If you’re not familiar with the terminology of web design, make sure you spend some time educating yourself about the various elements that go into creating an effective website. It’s important to know the difference between wireframes, prototypes, mockups and live websites so that you can have an informed conversation with your potential designer about what exactly it is they’re going to be building for you.
As important as it is that they have excellent skills as web designers and developers (and proof-of-concepts), it’s equally as important that they care about your success as a client. They should also be willing to explain every decision they make throughout the process—whether it’s technical considerations or aesthetic choices —and why those decisions were made this way instead of another approach which might have been more favorable if circumstances had been different but would still achieve the same goals with less effort on behalf of everyone involved (themselves included).
You are hiring them to do work for you, so make sure they work well with you in your unique situation.
When searching for the right web designer, it is important to consider how well the potential candidate will fit with your business and its needs. A web designer who specializes in wedding websites may not be a good fit for a mom-and-pop bakery looking for something simple that can incorporate their logo, social media pages and some information about their products. It’s important to determine how much personal attention each designer will be able to give each client and whether they have experience working with similar businesses or industries before making a decision.
This is the biggest factor for your success. You are hiring them to do work for you, so make sure they work well with you in your unique situation.